Forget Me Not
Adorned with Beautiful NatureFeel The Butterflies
5 + 2
5 + 2, Weekdays and Weekends seek to bring you high quality, chic and affordable jewellery to the forefront of casual, contemporary clothing styles for every day and every occasion. To anchor our message of everyday wear to our prospective customers, we need to bring forward an aspect of everyday life that unites people across all walks of life; something that everyone can relate to on a personal level. As easy as switching your jewellery or clothes day by day, we were looking for something everyone would perform daily but will differ throughout the day as well as the week. Something that unites cultures, that pays homage to age-old traditions, that is shared during moments of celebrations, and that brings pride to all of our unique heritages. Something as simple as enjoying a meal. Food is the binding force that brings together people; it builds our identities and defines who we are as people. Food has the power of connecting people. Whether that be in a family, in diplomacy, in business, or leisure, sharing a meal creates social cohesions, and it can win hearts and minds. As such, we decided to centre our first campaign of 5 + 2 around the celebration of food.
The city that best fits and a perfect candidate for our first campaign is the city of Hong Kong.
Hong Kong has a rich gastronomic history and has become a focal point for many who visit this unique port city. The cuisine has been heavily influenced by Guangdong cuisine, but the city has created its unique style of cooking. With influences from British culture and neighbouring Portugal in Macau, various seafaring countries who frequented the port city of Hong Kong defined its one-of-a-kind gastronomic scene. Often excluded from local Hong Kongers, the British afternoon-tea culture eventually made its way down the tiered social hierarchy and entered the local food scene bringing locals pineapple buns, egg tarts, toast, coffee, milk with tea and other cakes and delights. This unique hybrid of cultures culminated in the creation of a Cha Chaan Teng (茶餐廳) or Hong Kong Style-Cafe. Similarly, we do not believe in high-end jewellery retailers and think high-quality jewellery should be for everyone, every day. In tandem with the idea of a casual Hong Kong styled cafe (a far cry from five-star afternoon-tea), we at 5 + 2 envision our jewellery to be worn in the most casual of settings. Our jewellery aims at complementing your style of clothing, forming your unique identity just as food does.
Dim Sum is regarded as one of the most iconic dishes in Cantonese cuisine and is often coupled with a famous Cantonese phrase: 飲茶 or Yum Cha. Yum Cha, more often than not, takes up space on the family calendar as the day the family gathers together to drink tea and eat dim Sum. This sacred tradition is the opportunity for family members to catch up, gossip but most importantly, to show off their latest purchase. Dim Sum can also be enjoyed as a quick lunch between a packed work schedule or elaborated as a course menu among the upper echelon; the point being, it is yet another dining culture of Hong Kong enjoyed by all people. We envision 5 + 2 to hold its place in family gatherings, casual lunches with colleagues, and celebratory engagements. Whether that be wearing the jewellery while sipping on a classic martini with a date, clinking two champagne flutes filled with your favourite bubbles, or leaving an impression on a special someone during an impromptu party, 5 + 2 is jewellery created for any occasion: be unrestricted, unlimited, and unchecked. Create your own identity.
more like this
On the latest digital issue of Lifestyle Asia, 5 + 2's founder was interviewed by feature editor Sandra Kwong. Below is an excerpt of the interview:...
“What's in a name? That which we call a rose by any other name would smell as sweet.” Forget Me Not. A colloquial denomination of...
Hong Kong Economic Times interviews 5 + 2's Founders on their journey with sustainable jewellery. 「鑽石恒久遠，一顆永流傳」，這句廣告台詞把鑽石和愛情連在一起，成為史上最成功的營銷手法。 話雖如此，但鑽石的售價卻往往令人可望而不可親，因此近年在實驗室裏精製的人造鑽石強勢崛起，令鑽石不再遙不可及，當中有兩姊弟成立的品牌「5 + 2」，將人和鑽石拉近了距離。 鑽石在大多數人眼中是一件奢侈品，那麼閃耀及奢華的珠寶，讓人不自覺很想接近，可是昂貴的定價卻偏偏令人卻步。「試問你敢每天穿戴着價值逾百萬的珠寶上街嗎？」90後的香港珠寶品牌創辦人Nicholas問道。的確，鑽石再好看、再昂貴，終究只會鎖於保險箱裏不見天日。 -As written on Hong...