Forget Me Not
Adorned with Beautiful NatureFeel The Butterflies
5 + 2
What might seem to be a rather arbitrary assembly of two numbers, lies an even deeper meaning into why we decided to name this unique brand, 5 + 2. The URL of the website as well as the text below our logo may suggest why we decided to choose these seamlessly unrelated numbers. Here at 5 + 2, we wanted to create bespoke pieces of sustainable jewellery for everyday casual, yet luxurious wear. High-end jewellery should not be reserved for special occasions or formal, black tie events such as dinners or weddings but also comfortable to wear in any occasion. As spontaneous as picking which clothes to wear for the day, our sustainable jewellery aims at complementing your style of clothing; whether that be your formal business attire during weekday office hours or something as simple as a white shirt and blue jeans for an informal party during the weekend. Weekdays and Weekends, or in other words, 5 + 2, envisions to bring you something for every occasion. Continuing this train of thought of everyday wear, the removal of the “+” from the equation is a direct reference to 52 weeks in a year.
Dualistically, 5 + 2 pays homage to a society deeply ingrained in rich, ancient Chinese culture. The number 5, pronounced as wǔ, is often associated with the five elements in Chinese philosophy. Regarded as the basis and foundation of our world, Feng Shui also exists as a subtle connotation to “every day”. The Five Phases or Elements in Chinese culture are Fire (火), Water (水), Wood (木), Metal (金), and Earth (土). This particular order of the elements is also synonymous as the “Days of the Week” sequence in Classical Chinese. The character 喜 or xǐ, which means joy and happiness can be compounded by 2 to create the character 囍, which means double happiness, blessings and unity. 5 + 2 and it’s respective collections of sustainable jewellery aims at bringing harmony and balance to one’s lifestyle, perpetuated by age-old traditions and customs of East Asia.
5 + 2, Weekdays and Weekends brings high quality, chic and affordable sustainable jewellery to the forefront of casual elegant. Imbedded with meaning and a sustainable purpose, we want you to wear our sustainable jewellery knowing that there is always something for every occasion.
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Hong Kong Economic Times interviews 5 + 2's Founders on their journey with sustainable jewellery. 「鑽石恒久遠，一顆永流傳」，這句廣告台詞把鑽石和愛情連在一起，成為史上最成功的營銷手法。 話雖如此，但鑽石的售價卻往往令人可望而不可親，因此近年在實驗室裏精製的人造鑽石強勢崛起，令鑽石不再遙不可及，當中有兩姊弟成立的品牌「5 + 2」，將人和鑽石拉近了距離。 鑽石在大多數人眼中是一件奢侈品，那麼閃耀及奢華的珠寶，讓人不自覺很想接近，可是昂貴的定價卻偏偏令人卻步。「試問你敢每天穿戴着價值逾百萬的珠寶上街嗎？」90後的香港珠寶品牌創辦人Nicholas問道。的確，鑽石再好看、再昂貴，終究只會鎖於保險箱裏不見天日。 -As written on Hong...