Forget Me Not
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5 + 2
Hong Kong Economic Times interviews 5 + 2's Founders on their journey with sustainable jewellery.
話雖如此，但鑽石的售價卻往往令人可望而不可親，因此近年在實驗室裏精製的人造鑽石強勢崛起，令鑽石不再遙不可及，當中有兩姊弟成立的品牌「5 + 2」，將人和鑽石拉近了距離。
-As written on Hong Kong Economic Times
Translated in English:
""Diamonds are forever" If not the most successful marketing campaign of the 20th century, this popular phrase brought love and commitment with diamonds.
Having said that, the exorbitant price tag has prevented a majority of people from owning one. In recent years, lab-diamonds have become a rapidly growing trend within the jewellery industry. Buyers are drawn to them by price, transparency and for environmental reasons, changing traditional perceptions of diamonds. Amongst lab-diamonds exists the company “5 + 2” founded by siblings, bringing diamonds within closer reach to everyone."Diamonds are a luxury item in the eyes of most people. People cannot help but be drawn to its brilliance and sparkles, but the exorbitant price tag has made this infamous gemstone unapproachable to most. "How often would you wear your million dollars jewellery out on the street?" asked Nicholas, the founder of 5 + 2, a Hong Kong based jewellery brand. No matter how beautiful and how expensive your jewellery pieces may be, if they are just locked up in the safe and never see the sunlight, then what is the point of owning them? Nicholas seeks to disrupt this concept by introducing lab-jewellery.
Read the full article at "姊弟創可持續鑽石品牌「5 + 2」 告別保險箱的鑽飾".
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